Research from the desk
Real audits, field guides and working notes on how AI engines treat brands, published with their data.
We asked nine AI engines which EV to buy. China and the West disagree.
A real GEO audit: ten electric-vehicle buyer prompts across five Chinese and four Western AI engines in three sampling waves. Mention rates, share of voice and sentiment for BYD, Tesla, NIO, XPeng and Li Auto.
ReadThe five Chinese AI engines your brand team has never audited
Doubao, DeepSeek, Kimi, Qianwen and Ernie answer hundreds of millions of consumer questions inside China. A field guide for brand and comms teams: who builds them, who uses them, and why they say different things about your brand than ChatGPT does.
ReadWhat is GEO, and why China is the blind spot
Generative engine optimization explained for brand leaders: how AI answers are becoming the new search results page, how GEO measurement works, and why every Western-only audit misses the Chinese half of the market.
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